Swarovski × Skims

New York (2023)

A cultural convergence where fashion, hospitality, and influence met under one roof.

For the global debut of Swarovski’s collaboration with Skims, The Luxury Inspector guided brand positioning and influencer integration across key U.S. markets. The event transformed The Carlyle, an emblem of New York heritage, into a stage for modern glamour — blending press access, curated talent attendance, and global visibility. The evening’s resonance extended far beyond the party, capturing over 216 million impressions and €5.6 million in Earned Media Value.

Precision, narrative and cultural intuition defined this collaboration — setting a benchmark for contemporary luxury launches.